Territorial marketing can generate extremely positive spin-offs for any territory, regardless of its notoriety or geographical location. Some areas of the world, such as the South Bay or Manhattan Beach, certainly have an advantage due to their enviable location, the presence of extraordinary beaches, but also the eccentric character that characterises some of the clubs and shops along the waterfront, always capable of surprising locals and even tourists from all corners of the globe.
These localities may not even take care of their own territorial marketing, because most of the work is done by the people who observe the beauty of their surroundings with their own eyes and then post it on social media, indirectly promoting the local beauty through their photo shoots.
To realise this, it will suffice to carry out a brief search on any social media – preferably those that focus on visual communication – and observe what will be shown to us if we type in the keywords “Hermosa Beach”, or “Redondo Beach”.
Anyone, even those who have never set foot in these places, will immediately experience the sensation of having discovered vibrant communities, full of life and dynamism, characterised by magnificent maritime scenery and a sort of ill-concealed cheerfulness perceptible everywhere, in the streets, on the beaches, even in people’s faces.
Indirect promotion
All these locations can therefore count on a kind of indirect territorial marketing, rooted in the physical and geographical characteristics of the place, but also in the enthusiasm of the people who have seen them with their own eyes, in their desire to share this experience with the whole world, thanks to the extraordinary power of the social media network.
But what, on the other hand, are the strategies to be implemented by all those towns and cities that do not enjoy such good fortune, and that cannot count on the presence of breathtaking beaches and natural beauty that capture the gaze of millions of people from all over the world?
All these small communities will have to rely on their ingenuity, on the creativity innate in every human being, and on the ability to tell exciting stories that capture the public’s attention. Promoting a territory, in the era of social media, digitalisation and post-globalisation, means above all being able to identify exciting stories to be conveyed online, creating a narrative so engaging that it cancels the gap between the real size of the country and the extraordinary beauty of its stories, which always elude any attempt to frame them within a precise perimeter.
Even a small remote mountain village on the smallest among Greek islands has its own stories to tell, as does any other village in remote and seemingly unattractive locations.
The hidden stories
By talking to locals, or interacting with the people who animate local shops and activities, including the smallest and seemingly insignificant ones, one can always discover extraordinary stories that deserve to be known by a wider audience, and that each individual area can use to promote itself and increase its overall notoriety.
If you can’t find anything interesting, try devising a visual story of your community, perhaps to be developed in collaboration with a professional photographer. Sometimes, to tell the essence of a place, it is enough to show pictures or photographs full of meaning.
In the transition from physical to digital, storytelling has always been of crucial importance, especially for companies. Even companies that had never heard of it before have started to make efforts to tell the story of their daily activities in a different way, perhaps by offering privileged visuals (from backstages) or by enriching their users’ user experiences with particularly meaningful and recognisable elements.
Storytelling strategies, in more subtle forms, are also applied daily by those involved in online gambling, and in particular by all those portals that propose casino games and entertainment experiences for all their users.
The games offered by these portals are in fact capable of deeply immersing users in the universe of online entertainment, also made up of sound and visual effects of a certain type, and a general atmosphere of relaxation and well-being that one could also breathe in traditional land-based casinos. Among the most appreciated experiences is certainly the one linked to the VIP Casino Bonuses, which allow the most demanding players to dive even deeper into the reality of online entertainment.
Each game is perfectly safe, reliable and punctual in payouts, and is the result of a careful choice made by the professionals at the disposal of the online platforms.
Storytelling can take an infinite number of forms. In one of its most interesting guises, it can concretely help small communities to emerge and stand out to the world, thanks to the fabulous power of stories.
