Big wheel at G-Ro luggage
G-Ro luggage has oversized wheels for durability and easier mobility. Photos (CivicCouch.com) Local start-up company Travel-Light has set out to become a global innovator in the travel and mobility industry with their G-RO luggage system. Israeli industrial designer Netta Shalgi created a prototype design for an axle-less, oversized wheels carry-on bag for travel, with smartphone and tablet charging capability. Los Angeles entertainment attorney Ken Hertz met Shalgi in London and it led to the formation of a company to develop and market their first luggage system. They were able to sell 13,000 units in 70 different countries in a short time and raised $4.7 million using the crowdfunding platform Kickstarter. The concept was thus proven, but they did not have an infrastructure in place to sustain their business. While the administrative, advertising and marketing efforts are handled domestically, the G-RO product line is designed in Israel and manufactured in Dongguan, China. Pulling all of this together would require a team with a broad range of skills and a strong leader with a global mindset and experience base. They launched a global search for a CEO and ended up tapping…
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